Industry Standards

INDUSTRY STANDARDS FOR INFLUENCER MARKETING AND INFLUENCER RATE GUIDELINES

Despite the ever-growing marketing budgets allocated to influencer marketing, the lack of clarity around how the industry works and the exchange of goods and services is jeopardising both brands and influencers.

 

Influencers have a responsibility to approach brands in a professional manner and outline their business case for collaboration, as well as being fully aware of how to protect their content, be transparent about their advertising work and how to price their services.

The WIM (part of the Whole Influence Network) is set to create their own industry standards and code of conduct in order to create some transparency across both parties, as well as our official influencer rate guidelines.

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