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Redefining the way brands & influencers work together in health & wellness

We empower influencers to work with brands they love on their own terms. By enabling users to track their campaigns and projects within one all-inclusive solution, the marketplace encourages long term collaborations and meaningful relationships between brands and influencers. Users can chat with brands within the platform, arrange campaign terms and conditions, discuss future commitments, protect their legal rights, and get paid, all in one place.
The marketplace encourages diversified content creation, development of brand ambassadors, strong engagement rates and social buzz at events.

The marketplace enables members to find, negotiate, manage and measure influencers and campaigns in a consistent and transparent way through one dashboard.

Search among thousands of influencers and filter the most relevant for your brand

Define payment, transactions and agreement terms within the marketplace

Message influencers via the platform and monitor real-time performance of your campaigns

Access the breakdown of your campaign. Measure true engagement, total media value, and ROI.

Why are we different?

We created a powerful platform that allows influencers, brands and agencies to reclaim control, and encourages influencers to come together under one roof. We want our global network to continue to grow, allowing brands to hire influencers in a meaningful and mutually beneficial way.

We work with brands of all shapes and sizes. Whether you’re looking to partner with just one influencer on a long-term campaign, or with a host of influencers across several projects, the marketplace is the best way to kick start your collaboration, and is the first influencer relationship management tool for the health & wellness space.

Our marketplace streamlines the whole campaign process so you no longer need to search for influencers across various agencies and different technology platforms.
Influencers can purchase your products to promote, or you can send samples for them to create incredible content.

In the last six years, we connected over 1,000 brands and bloggers including…

“The HBC was really enthusiastic and eager to help, we had limited time to get our campaign off the ground and they made it happen which was exactly what we needed!”

Kate Briggs – B Fresh Juice

Our vetting process

Quality is important to us, so we’ve partnered with Hypeauditor, an AI-based fraud-detection system, to monitor and maintain the content quality of our influencers.

All influencers in the marketplace are subjected to a 3-step vetting process using a combination of tools, software and human insight. They are then continually monitored by our team and only the top 10% of applications are accepted.

Influencers must have a minimum of 1,000 followers on Instagram, however, each Instagram account is also vetted for the quality of followers to ensure our marketplace standards are upheld. Influencers with follower quality below a certain threshold will not be granted access to the marketplace.

Influencer Relationship Management

Shortlist

Create a shortlist of influencers and get campaign projections

Communicate

Manage influencers and campaigns with the integrated chat tool

Pay

Pay as you go by adding simple card details once the influencers delivered their content

“HBC really did a brilliant job of selecting great candidates for us to work with! Working with HBC has now opened up this circle a little wider and they have been brilliant at vetting influencers for us and selecting influencers that cover key areas of organic farming/sustainability, fitness and healthy eating/food photography.“

Susan Upton – One Earth for the #oneearthoneyou campaign

Ready to get started?

  • OPTION ONE
  • . 💰 Self-Service Campaign
  • Pay as you go solution. 

    Whenever you decide to run any budgeted campaigns, we charge a 20% fee. We’ll hold the payments securely for you until the influencer has done their end of the deal to your satisfaction – so you know your money is safe.

  • OPTION TWO
  • . 💎 Concierge Service
  • Minimum spend £1,500.

    We’ll be acting as your influencer marketing agency. We’ll create a tailored execution plan based on your needs and objectives. Our managed service is recommended for high-growth startups who are looking to implement specific campaigns, or outsource their current ‘always on’ social influencer activity.

“The HBC was really enthusiastic and eager to help, we had limited time to get our campaign off the ground and they made it happen which was exactly what we needed!”

Kate Briggs – B Fresh Juice

Measure the impact of your campaigns

View full audience data, analyse relevance, define campaign budgets, predict results or post public campaigns. Track results, measure ROI and monitor payments to influencers – all from one simple-to-use dashboard.

Projections

Algorithm predicts the number of engagements taking into account actual performance, channel reach and engagement rate, and the number of posts to be made.

Media Value

Media value calculates the worth you receive from content shared by an influencer. You can use it to calculate press, social, and some endorsement campaigns.

ROI

Our campaign statistics will provide you with projected ROI for your marketing efforts. You'll be able to see, based on your budget and media value, the return of your investment.

Are you an agency?

Many PR & Communications Agencies are still using cloud docs, emails and spreadsheets to run influencer campaigns. Manual processes are time-consuming, expensive and complex. They are both an issue in terms of management and lost opportunities, thus making influencer marketing hard to scale. There must be a better way!

Measure and manage campaigns in a consistent and transparent way

Track campaign projections and measure campaign performance in real-time

Send proposals and independent campaign reports to clients seamlessly

Create in-depth client campaign reports instantly with a click of a button

  • OPTION ONE
  • . 💰 Self-Service Campaign
  • Pay as you go solution.

    Whenever you decide to run any budgeted campaigns, we charge a 20% fee. We’ll hold the payments securely for you until the influencer has done their end of the deal to your satisfaction – so you know your money is safe.

  • OPTION TWO
  • . 💎 Concierge Service
  • Minimum spend £1,500.

    We’ll be acting as your influencer marketing agency. We’ll create a tailored execution plan based on your needs and objectives. Our managed service is recommended for high-growth startups who are looking to implement specific campaigns, or outsource their current ‘always on’ social influencer activity.