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Frequently Asked Questions

Who are our influencers

Our influencers will be vetted by following the benchmarking process devised by the Register of Health and Wellness influencers (which you can find more about here). We classify an influencer as someone with 1,000+ genuine followers on just one of our main platforms: their blog, Instagram or YouTube. Influencers can link a variety of platforms, including also Facebook and Twitter.

What is the influencer vetting process?

A lot of brands ask us about ‘fake followers’. When an influencer wants to join Whole Influence, we go away and beyond to make sure that they fit all of our ROHWI benchmarking criteria – including credibility within online content, quality of social engagement, follower growth behaviour and media value (which you’ll be able to calculate for each campaign within your reports dashboard). Accounts with fake followers are easy to determine from almost no interaction or social profiles filled with spam. If for any reason a current member is identified as an influencer with fake followers, we’ll remove them from our platform.

How many influencers are currently in the network?

Whole Influence is a platform powered by Mikz Alliance – the alliance allows different network owners to collaborate and run influencer campaigns at scale, so they can grow their business and grow the industry overall. This means you can choose to tap into a smaller network with a dedicated reach (aka Whole Influence) or you can open campaign to over 1.5 million members – however, our vetting and quality standards only apply to the Whole Influence network members, we are therefore not holding the ROHWI benchmarking standards for Mikz Alliance members at large.

Who are the brands?

The Whole Influence is open to health and wellness brands who comply with the ROHWI standards and code of conduct – download here. We are very strict on the kind of brands we have on the platform, just as much as we would be with our influencers. Ethics and the products promoted will be vetted, just like we would do with our influencers. Learn more about how to apply here.

Who are the partners?

Those are the agencies and PRs that represent brands, including PR, Media, Advertising or Creative Agencies. Learn how to set up as an agency here.

Is Whole Influence global?

Whole Influence is open to influencers from anywhere in the world, however, we currently work within the Irish and UK market – and therefore support currencies in both pounds and euros.

Do we follow any advertising standards / code of conduct?

We first foremost fully comply with the standards and code of conduct within the Register of health and wellness influencers. In the US, UK, Europe and many other parts of the world, you are required by law to disclose a sponsored post. The easiest way to do this is to simply include #ad – which brands should add as a required hashtag for their campaign. We are not responsible for the way you decide to implement these guidelines in your campaigns – however, we do review the campaigns on our platform, so make sure to follow advertising regulations in order for your campaigns not to be paused. For further guidance, see the platform’s T&Cs.

How do brands and influencers interact on the platform?

Each campaign booking is linked to the dedicated chat, so that all campaign participants (influencers, brands and agencies) can discuss all the details inside the system. Each user has INBOX page that contains all the conversations and unread messages counter. It is accessible via dashboard after you login with your credentials. You can see a few examples here.

How does the platform make money?

Whole Influence works on commission – we take 20% commission to any transaction within the Whole Influence network from both influencers and brands. If you were to work with members of other networks (Mikz Alliance), we’ll only apply a 10% commission. For more information on how influencers should take into account our fees for their pricing, please download the latest version of our pricing guidelines.

What are ratings?

Once the campaign is finished, brands are able to leave a rating that will help other users in choosing the best influencers for their campaigns. Influencers can rate Brands/Agencies while the latter can put a rating up for an influencer who delivered according to the campaign. User rating is then shown on the profile page. It includes both stars awarded and comments from those who rated them.

What about the wider terms and conditions, as well as use of personal data?

You can read more about the use of personal data here. You can find the terms and conditions here. In order to protect the integrity of our marketplace, these are a set of principles we expect our Influencers and brands to abide by. We take our terms and conditions extremely seriously and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please notify us at

How do I pay for campaigns? Is there a subscription fee?

No. You’ll only ever get charged when you purchase a post. We don’t hold any funds from your card and it costs you nothing to post a brief, reach our database of influencers and browse their submitted posts. But since we are an “influencer first” platform, we ask that you don’t create a campaign unless you genuinely intend on purchasing posts. For more info about how to pay influencers, please read this article.

Is there a minimum spend?

No, we are aiming the marketplace to be as flexible as possible for members to suit every pocket – however, we see most brands allocating a minimum of £500 to allow enough coverage. Most brands will create campaigns in conjunction with a product launch, PR push or brand launch.

What if I am not attracting enough interest?

Some products will be more popular than others, however, our vetting solution allows us to engage with the right brands who have appealing products and messages to our niche. However, do not despair. It may take at least a week for campaigns to receive influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign or widen the influencer search filters you’ve selected

Who owns the content? How can brands repurpose it?

The influencer owns the content, as it’s been generated by them with a payment from a brand to be featured within it. Therefore a brand can share an influencer’s post within the platform it appears, but cannot use the content for any advertising (that includes paid ads, newsletters, and website). For more info, download our repurposing guide.

What's the selecting process?

Brands can choose to only select their favourite influencers, or open it up to the wider community (as well as opening it to external networks). We recommend you setting up your campaign as public to allow wider reach. We’ll provide all the info you need to click through to their social profiles and assess their suitability. Influencers will select a price for their posts, but brands and influencers will be able to negotiate a price within the chat function in our platform.

How do I know if an influencer is right for me?

You’ll have access to a full-scale profile to tap into the influencers. We recommend you to browse the influencers’ social accounts to see what level of engagement they’re achieving. We display a whole host of data including their average engagement, followers demographic and influencer rating from previous campaigns. We suggest you spend time in choosing your influencers carefully to ensure they respect a brand’s need for loyalty.

How can brands approve content?

From a brand’s campaign brief, selected influencers create and submit a post with a price attached. If a brand approves it, the influencer can then publish directly to their social media and collect payment. If the brand has slight changes to the content or price, they can ‘update the status within the chat and notify the influencer, who’ll either re-submit or decline.

What about sending samples?

Different brands work in different ways. Depending on your product, availability and scale of the campaign, you can arrange to send the samples and negotiate a lower price per post, or offer coupons for people to buy from existing outlets (such as Ocado or Amazon). You’ll be able to chat to influencers who accepted you invite to your campaign, so no more endless stream of emails! If you are not sure about the best way to optimise your campaign brief, you can always request support by going under ‘services’ and requesting ‘campaign brief creation’ support.

What if I am unhappy with the post published?

Depending on the situation, there are a few different courses of action. Make sure you look for the key brand guidelines for the post BEFORE it’s published. Choose carefully and feel free to suggest edits to the influencer if you value them, but not the post. In the rare event the post is incorrect, please contact us at info@wholeinfluence and we’ll rectify the situation. You won’t be charged for posts not published as agreed.

How do I measure results from my influencer campaign?

We provide a powerful campaign performance tracking tool where much of the relevant data is automatically fetched and updated regularly. As a result, those responsible for the campaign can measure campaign performance both from the quantity perspective (e.g. likes, comments and other interactions), but also qualitative metrics apply (media value and Return on Investment). Find more info here and read how to add a post to your campaign dashboard.

How do influencers get paid?

Both influencer and influencer agencies have a complete view of earnings made within campaigns. To learn more about payment methods, please head here.

How much should I charge?

At the HBC we created our first pricing guidelines in 2018. We update them every year, and they are free to download – remember, we take 20% off every transaction so that that into account when setting your pricing. As a rule of thumb, we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be. Download the pricing guidelines for free here.

Can I negotiate the price that is offered by a brand?

Yes. Like any marketplace, this will happen. But only accept what you feel comfortable.

Why is the currency only GBP or EURO?

Not all currencies are supported yet. For influencer payments, we support GBP£ and EUR€. If your country has a different currency, it will be assigned to one of these.

Who are the partners?

The platform is part of Mikz Alliance, and therefore operate within one of the safest frameworks to make sure your content and accounts are safe at all times. More info on that here.

What if my accounts show a warning sign?

This simply means you have to resync your accounts. Find more about how to simply do that here.

These are some of the best lifestyle images I've seen, really impressed with these and how the pizzas look!

Arron - Buyer at Ocado, about our Planet Pizza Shoot

Thank you team, I love the new content, clearly captures the spirit of the brand. Especially the photo in the orange shirt, looking amazing!

Prab - Founder of Chirrup Foods